Marketing without fingerprints

Maker's Mark president & CEO Bill Samuels Jr. describes an elaborate plan focused on one influential person who helped launched the company into the stratosphere of recognition.

Samuels also discusses the reasoning and practice behind the Maker's Mark concept of "marketing without fingerprints."

Click to listen now:

Show length: 35:59

Show topics
0:00 - Interview with Maker's Mark president/CEO Bill Samuels Jr.
30:10 - Commentary on "marketing without fingerprints"

Mentions:
Maker's Mark website
Maker's Mark Distillery, oldest continuously operating distillery that is a National Historic Landmark
Maker's Mark Ambassador program
"Markets are conversations"
AT&T's $1 billion advertising campaign
Previous podcast about IZZE

Podcast hosting provided by Conference Calls Unlimited

Comments

[Aaron]

Hey, where are you guys? We need more CCP! :)

[Cell]

Very interesting site I congratulate

[Mack Collier]

Honestly this was probably the best podcast I've ever heard. A great story and you guys got out of the way and let Samuels tell it, and then gave your opinions.

The 'A-Team Plan' was classic ;)

[Leon]

Hey I just got turned on to your podcast and have been catching up from Episode one. Today I noticed the most recent podcast is from January??? What gives? Please bring us more podcasts before I run out of episodes to listen to!

-L

[Ben McConnell]

We're here, it's just that we're thinking about assembling a "season" of podcasts. The way we like to do them requires a good deal of work.

In the meantime, thanks for the kudos!

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Wow... that was a long spam comment. Good podcast though, I like this take on marketing. The company will do well under his leadership I think.
Eric
New York Real Estate

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