Marketing without fingerprints

Maker's Mark president & CEO Bill Samuels Jr. describes an elaborate plan focused on one influential person who helped launched the company into the stratosphere of recognition.

Samuels also discusses the reasoning and practice behind the Maker's Mark concept of "marketing without fingerprints."

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Show length: 35:59

Show topics
0:00 - Interview with Maker's Mark president/CEO Bill Samuels Jr.
30:10 - Commentary on "marketing without fingerprints"

Mentions:
Maker's Mark website
Maker's Mark Distillery, oldest continuously operating distillery that is a National Historic Landmark
Maker's Mark Ambassador program
"Markets are conversations"
AT&T's $1 billion advertising campaign
Previous podcast about IZZE

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