Are all marketers really liars? A chat with Seth Godin
Today's podcast is a stop on the Business Blog Book Tour for Seth Godin's new book, All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World.
Show topics
1. Interview with Seth Godin about his new book, All Marketers are Liars
2. How customer evangelists defend you in the light of bad reviews
To listen now, click on the podcast icon below.
Show notes
Links to people, companies, articles, blogs, etc. mentioned in the podcast:
* All Marketers are Liars and companion blog
* Carnegie Deli
* Soup guy on Seinfeld
* Sripraphai Thai Restaurant
* Manolo Blahnik shoes
* Tom Ford
* Dove body wash on the Apprentice
* Publishers Weekly review of All Marketers are Liars
* Publishers Weekly's comments on Seth's other books
* Technorati search for All Marketers are Liars
* Jack Covert
* Joi Ito
* Ben's iPod blog post (read the comments too)
* Jason Calcanis
* Apple 12" Powerbook
* GM pulls advertising from LA Times
* GM Fastlane blog post on LA Times controversy
* Butler Eagle
* GM's financial problems
* GM vice-chairman Bob Lutz blogs about GM's turn-around strategy
Show music
Intro/close: "G.L.S." by Salme Dahlstrom
Break: "Funked" by Ernie Lake and Scott P. Schreer
Show length
32:18
Interview segment recording provided by Conference Calls Unlimited
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we love seth too...
Good podcast - if I go and vote for you on podcastalley can you be a voting buddy and vote for ilovepdg?
Cheers
Posted by: davidcoe... | May 25, 2005 at 07:08 AM
Enjoyed the podcast. You guys make a good combination, like the play-by-play and color analysts in sports broadcasting your diversity creates interest.
It is a bit long for a generation that cut it's teeth on the soundbite. As someone with experience in marketing and theatre, I'd encourage you to look at the pace of your podcasts. It doesn't mean speaking faster, but maybe not being so polite as to wait for the other person to finish their "speech" before you interject. You do some of this (which are the more interesting parts) but more would allow it to have a more layered feel to the conversation. Avoid one person talking for too long, more dialogue less monologue.
Still, very enjoyable. Thanks for posting it.
Posted by: Dustin | May 25, 2005 at 11:22 AM
Thanks, David!
Dustin, thanks for the feedback. We couldn't agree more. We have talked about doing exactly what you suggest, but we'll look at bumping that up more.
Posted by: Ben McConnell | May 25, 2005 at 01:34 PM
Great show - It was nice to have Jackie interview Seth and hear it in the podcast for this portion of the Book blog tour.
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