Customer loyalty and brag tags

Show topics
1. A new study finds many company executives say they don't deserve the loyalty of their customers
2. Tools to help customers spread the word
3. Word of Mouth Marketing Summit

To listen, click on the podcast icon below.

Show notes
Links to people, companies, articles, blogs, etc. mentioned in the podcast

* Survey results from Strativity Group, Inc.
* Robert Scoble
* Steve Rubel
* GM Fastlane blog
* Latest American Customer Satisfaction Index ratings
* Kimpton Hotels and its Inner Circle loyalty program
* Dallas Mavericks
* P&G CEO Alan G. Lafley
* Marketing Wonk dinner in Chicago
* Betsy Weber from TechSmith and her purse
* Little Earth and its Brag Tags
* Conference Calls Unlimited and its customized cards
* WOMMA's Word of Mouth Marketing Summit
* Church of Customer discount code for the Summit: welovemini
* Guy Kawasaki's book Art of the Start
* Jake McKee and his Communityguy.com blog
* Jason Berberich and his blog

Show music
Intro: "G.L.S." by Salme Dahlstrom
Break 1: "Top Floor, Bottom Buzzer" by Morphine
Break 2: "You're So Gangsta," by Chromeo

Show length
24:28

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Comments

[Richard Rowan]

I love your new podcast. Keep up the good work. A couple of observations on the Strativity report:

The declining numbers related to customer relationships are particularly disturbing in light of the massive money companies have thrown at CRM. AMR says companies spent nearly $11B on CRM last year. I believe that companies do not like to converse with customers because customers are perceived as fickle, demanding, and surrounded by choice. Also, if employees were to actually listen to customers they may create an expectation that something will be done with the feedback. We know how hard it is to change. We also know that most companies are sitting on terabytes of customer data that they are afraid to use. It is a shame.

Thanks. --Richard

[davidcoe...]

Hi
I've been looking at podcasts and came across yours the other day - straight into my ipodder feed!
I work for a UK design and marketing company - we just posted our first podcast today at http://ilovepdg.blogspot.com (honest - we're buying a better mike! Only decided to do this a few days ago)- Big Seth fans so I name drop him in our podcast too.
Keep up the good work...

[test]

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[name]

THE PHILOSOPHY OF LIFE
(Many people get it, but much of the world doesn’t, yet)

For a long, long time, I have felt that the well-known theory of intelligent life on other planets should be expanded and taken one step further.
I am a religious person, being a member of a very large mainstream religion. I believe that every human is related, whether it is through Adam and Eve, or Through animals that Darwin has claimed evolved into humans. (I believe the Adam and Eve account of the human family).
There has been much speculation over the centuries as to what our purpose is, on this earth. Many people claim that we are just wandering around through time without purposes or results. Others claim that our purposes are limited, such as to gradually build immunity to diseases for future generations, before we die.
I believe we are here on earth for many, many reasons. I believe that, after everything is taken into consideration, every moment that we are here eventually results in advancing life and existence for not only human society but also in elevating all species and life forms that exist.
Countless years have passed since the beginning of time, the planet earth itself being billions of years old. Human technology only began to rise above primitive levels around the early 1900’s. Almost all of the multitudes of amazing miracles of technological discoveries and inventions, such as electronic circuits and jet airplanes, have only appeared since then, during the last 100 years. The possible technologies that we could develop in only 20,000 years (instead of 100 years), is probably beyond our imaginations. Just the last billion years alone contained 50,000 times 20,000 years. In only one billion years, the possible evolution of technology could have surpassed all ability to comprehend it, many times over. The planet earth is billions of years old. Countless solar systems and galaxies like ours also exist and are likewise billions of years old.
I would be surprised if there weren’t other planets like ours, containing many life forms, within all of these countless galaxies in the universe. I would be just as surprised if none of these other planets and life forms did not have enough time, over billions of years, to develop highly advanced societies and technologies. If other civilizations were able to evolve their technologies far beyond ours during these billions of years of existence, we might well see their inventions as miracles and view their powers and abilities as wondrous.
Even a single society, whose technology was so highly evolved, would be viewed by humans as a higher power, even as a deity by our limited comprehension.
I often used to wonder why such an advanced civilization wouldn’t completely change our lives and environments to match their levels, if they were really here with us. But then I finally realized that we generally try to avoid changing, harassing, or otherwise impacting other species, such as lions and other animals in Africa and other areas around the world, with our advanced cities and technologies.
We try to allow them to continue living in their primitive surroundings for many reasons; Not only out of respect for their unique existence but also in order to study them and maintain their natural place in the cycle of life. We have learned so much for our own advancement by studying and preserving all the species of life around us. We continually try to protect and preserve all species of life as a whole, while trying to avoid altering their natural habitats and their specific interactions and evolutions within their environments as they currently exist. More advanced civilizations could easily be giving us the same room to grow, exist, and develop.
If there existed an extremely advanced society that was devoted to introducing and encouraging the evolution of technology and civilization on other planets and in other galaxies, their devotion to Earth’s technological and societal evolution could yield even more inventions and discoveries yet unknown. Their advanced wisdom and knowledge would increase even more.
Our limited intelligence would probably see such advanced individuals as almighty Supreme Beings. If visitations and revelations from them were limited or mostly unseen and undetected, we would further view these beings as mysterious and all powerful.
There have been many documented sightings of “UFO’s” over the years. In addition, there have been numerous sightings of “other worldly beings“.
Many religions also have numerous accounts of visitations by angels and heavenly messengers, throughout the centuries. A person might be considered narrow-minded if they dismissed all of these accounts as nonsense.
Many would consider such a person even more narrow-minded, if they believed that we are the only intelligent beings in the whole universe, with the only evolved technology that has ever existed.
If all of the human societies and cultures are able to allow other species on Earth to develop on their own, we are then able to learn so much about them and about ourselves.
if we are allowed the same freedom to develop on our own, by more advanced entities, (especially with the huge amount of technological evolution that we have experienced in the last 100 years), then perhaps they are likewise able to increase their observations, knowledge, and wisdom.

Posted by: name on August 20, 2005 02:45 AM

[Chuck]

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