Show topics
1. Citizen marketers: what they are, what they do, and how to embrace them
2. Jones Soda: how they include customers in their marketing
3. What this podcast is all about
To listen now, click
on the podcast link below.
Show notes
Links to people, companies, articles, blogs, etc. mentioned in the podcast
* What are citizen marketers?
* George Masters iPod Mini ad
* George Masters featured on CNBC
* Wired Magazine article about George Masters
* Converse Gallery
* Converse amateur films driving sales
* BMW films
* Collaborate Marketing blog
* Spread Firefox
* Fake VW ad
* Jeff Jarvis talks about VW "ad"
* Jones Soda
* Fastcompany.com interview with Jones Soda CEO Peter van Stolk
* A Penny For blog post on citizen marketers (incorrectly referred to as the 800-CEO-READ blog on the podcast)
* MyJones: customize your own case of Jones Soda
* Heineken Super Bowl commecial featuring Izze
* SaveSurge.org
Show music
Intro: "G.L.S." by Salme Dahlstrom
Break 1: "Nanobite Battle," by Matthew Lefevre
Break 2: "Sha-Boom," by LamaRama
Show length
27:50
Show paid placements
Yeah, right!
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