Church of the Customer: Presentations archives
May 08, 2013
#MonsterLoyalty book tour and other speaking events
Here's my speaking schedule including book tour events. If you live in one these cities, I looking forward to seeing you!!
- May 8: Austin - book tour event (private)
- May 10: Orlando - book tour event (private)
- May 21: Chicago - WOMMA WOMM-U Conference. Use my discount code WUSpeak50 to get $50 off registration.
- Jun 2: Orlando - book tour event (private)
- Jun 12: Milan, Italy - private event
- Jun 20: Salt Lake City - book tour event (public) sponsored by SoulSalt. Get tickets here.
- Jun 27: Las Vegas - Confirmit Conference
- Jul 11: Chicago - book tour event (public), details TBD
- Juy 16: Portland - book tour event (public). Get tickets here.
- Sept 17: Las Vegas: Brand ManageCamp conference
October 02, 2008
13 reasons to attend SWOMfest; 10 registrants get a free...
SWOMfest '08 -- the daylong conference/workshop/party on Oct. 30, 2008, to help you bake word of mouth into the DNA of your product, service or overall organization -- is a month away.
It also happens to be the first-annual event for the Society for Word of Mouth, which we founded earlier this year.
SWOMfest '08 is teeming... teeming! with an exciting and eclectic group of experts who'll help you focus on developing a word-of-mouth strategy that delivers long-term benefits and results, not half-baked, short-term tactics that cost big bucks.
Attendance is limited to 200 at the brand-new Long Center, right along the banks of Town Lake in downtown Austin, so you'd better hustle up, Holmes.
Should you go? Here are...
13 reasons why you should attend SWOMfest:
- To meet other Swomies who understand that, except for one company out of a billion (it sells blenders) viral videos do not translate into sales.
- Big-thinking presenters like Haley Rushing of GSD&M's Purpose Institute and Hollywood screenwriter Yaphet Smith, who bring a unique perspective to word of mouth you won't see anywhere else. (You read that right: a screenwriter.)
- It won't decimate your training and education budget. At $325, SWOMfest is affordable compared to other word-of-mouth conferences.
- No boring and self-serving panels.
- Each attendee gets a hot off-the press book from one of the following authors: Seth Godin, Guy Kawasaki, Dan Roam, Tim Manners or Geoff Colvin. Thanks, Portfolio!
- An optional Word of Mouth Weekend tour in Austin, Texas, after SWOMfest. Explore the city ranked as the most creative (and weird) in the U.S. It has more word of mouth stuff happening than you can shake a blog at. We have mapped out a tour of places that will spark your word of mouth imagination.
- If you're part of a non-profit organization, you can attend for half price.
- Pre-conference '80s party. SWOMfest '08 is during Halloween week, so we'll blind ourselves with costume party science on Wednesday, Oct. 29, the night before SWOMfest. The pre-conference party theme is the '80s. Bring your Devo energy dome and leg warmers. We'll have prizes for best costume. Then we'll adjourn to see the best '80s cover band ever, the Spazmatics.
- Live DJ. DJ Mel has spun at big-name gigs like Lollapalooza and Austin City Limits music festival. Mel will be spinning all day at SWOMfest. Yup, a DJ at a business conference!
- Beer all day. The gonzo guys at Flying Dog Brewery will provide their spectacular craft brews throughout the day.
- The chance to win a Dell 20-inch widescreen, flat-panel monitor. Thanks, Dell!
- John Moore, Connie Reece, Richard Binhammer and Sean McDonald from Dell, the crew from Brains on Fire, and Virginia Miracle, will be there as well as all of these people.
- Bragging rights for being at the first-ever SWOMfest.
Here's one more reason: Jackie and I will host a 45-minute conference call for the companies of each of the next 10 people who register. Just you and us. We can discuss your biggest or thorniest marketing challenge, how to create more customer evangelists, how to convince your boss about word of mouth, what color socks go with brown shoes... whatever you'd like.
October 04, 2007
Are you there, caller?
The Marketing 2.0 Facebook Group is hosting a live conference call with yours truly Wednesday, Oct. 10 at 1pm EST.
We'll talk about the latest in word of mouth, customer evangelism, and citizen marketers. And maybe the Steelers. Details for signing up are here. [A free Facebook account is needed to get the details and sign up.]
May 29, 2007
For your calendar
Registration is free, but you must bring your own coffee and doughnuts. More info here.
January 27, 2007
Tour bits: Las Vegas
We launched our book tour in Vegas this week, and I was honored to meet one of the deans of public relations: Al Golin of GolinHarris. He began his PR career in 1951 and today his company has offices in 29 countries.
One ingredient of Al's success has been having McDonald's as a client for 50 years. In 1957, Al cold-called Ray Kroc, the legendary force behind McDonald's. Kroc hired him and put the firm on a $500 monthly retainer. (I'm sure the retainer is a bit higher today.) It's remarkable for anyone to have a client for 50 years.
I've been to Vegas a lot. Back in the day when I worked at IBM and was evangelizing VisualAge, I couldn't tell you the number of times I was in Vegas for the now-deceased Comdex. For this trip, I was glad to get away from the Dockers gridlock and stay at the Red Rock Resort, which is about 30 minutes from the Strip. The Red Rock is less than a year old and very cool with four-foot long plasma TVs in the living room and bedroom and even a small flat screen in the bathroom. Makes me want to get a TV in my bathroom at home.
At least a dozen times in the past two years I've wanted to rant furiously about the Transportation Security Agency. But whaddayagonnado? I know I'm not the only one.
Instead, here's a story of a break in the clouds: I was putting my bulging quart bag of liquids back in my suitcase at the security line at O'Hare when the baggie suddenly broke open. I asked a nearby TSA agent if she had any extra baggies.
"No, the TSA does not provide bags for travelers," she said sternly.
"But my bag just broke, and I need one for the return flight from Vegas."
My pained look of exasperation must have done it. She told me to wait a minute, went off to a side room, and came back with an empty quart-size baggie.
"I just took my sandwich out of this, but I think its clean."
That made my day.
December 09, 2006
For future presentations
If you're a road warrior on the tradeshow marketing circuit or do regular presentations to customers, prospects or clients, this is bound to happen soon: You'll be asked to present in the virtual world of Second Life.
Jeff Barr has a helpful list of to-do's in preparing for your alternate-reality presentation.
October 18, 2006
Event: Word of Mouth Marketing Summit Dec. 12-13
The Word of Mouth Marketing Association's next big event is the WOMMA Summit in Washington, D.C on Dec. 12-13. The conference will cover the issues that any marketer considering adding WOM to their 2007 marketing strategies should know about: ethics, ROI, measurement and integrating WOM into existing marketing efforts, to name a few.
On Day 2, six sessions will be "user-generated," that is, attendees will have developed, voted on, and created them ahead of time. Suggestions will be accepted through up to Oct. 28 so see the agenda and then participate by telling event organizers what session topics you'd like to see covered.
UPDATE: Get $75 off the conferenerence registration fee when you use the code: guestofmini
[Transparency note: I am on the board of WOMMA.]
March 15, 2006
WOMMA WOM Wednesday presentation
Thanks to everyone who attended the WOMMA Word of Mouth Wednesday teleconference today. You can find the slides from the presentation below.
Also, here's the link I referenced about 20 ideas for making a podcast great.
March 12, 2006
Seth Godin on giving presentations
If you are nervous about giving presentations, Seth Godin says first try giving one without any slides.
If you want to see the master in action, watch as His Purpleness addresses an audience of Google employees. Not only does Seth make it look easy, the concepts in his presentation can apply to just about any business.
March 09, 2006
Word of Mouth Wednesdays
We are kicking off the series next Wednesday, March 15 at noon EST with a 1-hour overview of customer evangelism. So if you are a customer evangelism evangelist, entice some co-workers, your boss or your clients into a conference room with some food and listen in.
Get all the info on how to register for the session here.