Church of the Customer: Presentations archives
October 04, 2007
Are you there, caller?
The Marketing 2.0 Facebook Group is hosting a live conference call with yours truly Wednesday, Oct. 10 at 1pm EST.
We'll talk about the latest in word of mouth, customer evangelism, and citizen marketers. And maybe the Steelers. Details for signing up are here. [A free Facebook account is needed to get the details and sign up.]
May 29, 2007
For your calendar
I'll be chatting with the lovely and talented Jim Nail of TNS Media Intelligence/Cymfony in an upcoming webinar about Citizen Marketers on June 5 at 1pm EST.
Registration is free, but you must bring your own coffee and doughnuts. More info here.
January 27, 2007
Tour bits: Las Vegas
We launched our book tour in Vegas this week, and I was honored to meet one of the deans of public relations: Al Golin of GolinHarris. He began his PR career in 1951 and today his company has offices in 29 countries.
One ingredient of Al's success has been having McDonald's as a client for 50 years. In 1957, Al cold-called Ray Kroc, the legendary force behind McDonald's. Kroc hired him and put the firm on a $500 monthly retainer. (I'm sure the retainer is a bit higher today.) It's remarkable for anyone to have a client for 50 years.
I've been to Vegas a lot. Back in the day when I worked at IBM and was evangelizing VisualAge, I couldn't tell you the number of times I was in Vegas for the now-deceased Comdex. For this trip, I was glad to get away from the Dockers gridlock and stay at the Red Rock Resort, which is about 30 minutes from the Strip. The Red Rock is less than a year old and very cool with four-foot long plasma TVs in the living room and bedroom and even a small flat screen in the bathroom. Makes me want to get a TV in my bathroom at home.
...
At least a dozen times in the past two years I've wanted to rant furiously about the Transportation Security Agency. But whaddayagonnado? I know I'm not the only one.
Instead, here's a story of a break in the clouds: I was putting my bulging quart bag of liquids back in my suitcase at the security line at O'Hare when the baggie suddenly broke open. I asked a nearby TSA agent if she had any extra baggies.
"No, the TSA does not provide bags for travelers," she said sternly.
"But my bag just broke, and I need one for the return flight from Vegas."
My pained look of exasperation must have done it. She told me to wait a minute, went off to a side room, and came back with an empty quart-size baggie.
"I just took my sandwich out of this, but I think its clean."
That made my day.
December 09, 2006
For future presentations
If you're a road warrior on the tradeshow marketing circuit or do regular presentations to customers, prospects or clients, this is bound to happen soon: You'll be asked to present in the virtual world of Second Life.
Jeff Barr has a helpful list of to-do's in preparing for your alternate-reality presentation.
(Thanks, Betsy!)
October 18, 2006
Event: Word of Mouth Marketing Summit Dec. 12-13
The Word of Mouth Marketing Association's next big event is the WOMMA Summit in Washington, D.C on Dec. 12-13. The conference will cover the issues that any marketer considering adding WOM to their 2007 marketing strategies should know about: ethics, ROI, measurement and integrating WOM into existing marketing efforts, to name a few.
I will be doing a presentation about the rising role of citizen marketers and our research into the 1% Rule.
On Day 2, six sessions will be "user-generated," that is, attendees will have developed, voted on, and created them ahead of time. Suggestions will be accepted through up to Oct. 28 so see the agenda and then participate by telling event organizers what session topics you'd like to see covered.
UPDATE: Get $75 off the conferenerence registration fee when you use the code: guestofmini
[Transparency note: I am on the board of WOMMA.]
March 15, 2006
WOMMA WOM Wednesday presentation
Thanks to everyone who attended the WOMMA Word of Mouth Wednesday teleconference today. You can find the slides from the presentation below.
Download creatingcustomerevangelists_wom_wed.pdf
Also, here's the link I referenced about 20 ideas for making a podcast great.
March 12, 2006
Seth Godin on giving presentations
If you are nervous about giving presentations, Seth Godin says first try giving one without any slides.
If you want to see the master in action, watch as His Purpleness addresses an audience of Google employees. Not only does Seth make it look easy, the concepts in his presentation can apply to just about any business.
March 09, 2006
Word of Mouth Wednesdays
The Word of Mouth Marketing Association (WOMMA) is starting a series of educational conference calls every Wednesday on topics related to, what else, word of mouth.
We are kicking off the series next Wednesday, March 15 at noon EST with a 1-hour overview of customer evangelism. So if you are a customer evangelism evangelist, entice some co-workers, your boss or your clients into a conference room with some food and listen in.
Get all the info on how to register for the session here.
January 31, 2006
Customer evangelism colophon
--> If you're in the Windy City, the Business Marketing Association's Chicago chapter is hosting a Feb. 16 luncheon called "Customer Evangelism: Customer Loyalty is Not Enough." I'll be speaking along with Andy Sernovitz of WOMMA, Ed Brill of IBM and Wes Sheperd of Channel Velocity. Leading this choir will be the wonderfully erudite Michael Krauss. Tickets are $45-$65. Find info and registration here.
--> "Testify: How Remarkable Companies are Creating Customer Evangelists," which we released as a free ebook awhile back, is now available as a paperback on Amazon. The 85-page book features 18 brief case studies about organizations and their customer evangelism work.
--> A few loyal podcast listeners have told us the past week they didn't know about our show with Maker's Mark CEO Bill Samuels Jr. That's likely due to our new (and separate) podcast feed and blog. If you're a fan of the podcast, bookmark the podcast blog here and the podcast feed here. If you haven't listened to the podcast, give it a shot and tell us what you think (good or bad).
January 22, 2006
WOMMA WOMBAT Slides
If you attended my luncheon workshop at the WOMMA WOMBAT conference on Friday and are looking for the slides, they're here: CreatingCustomereEvangelists_wombat.pdf
Click here for the podcast I mentioned that has our interview with Maker's Mark CEO Bill Samuels, Jr.
September 26, 2005
Leadership Forum webcast
In case you missed it, an archival recording of our Leadership Forum webcast from last week is now available. In fact, a rather extensive archive of presentations hosted by Microsoft for this series is available.
September 18, 2005
Join us this Thursday
We'll be part of Microsoft's Leadership Forum webcast this Thursday, Sept. 22. Jackie and I will do an hourlong presentation on "Creating Customer Evangelists." Digital punch and cookies will be served.
It begins at 9 a.m. Pacific time (U.S. & Canada), noon Eastern.
It's free, but you must pre-register.
September 15, 2005
CABLE/AMA slides
For those who attended my "Creating Customer Evangelists" keynote at the "Remarkable Growth" event yesterday, sponsored by CABLE and the Nashville chapter of the American Marketing Association, the slides are here.
Many thanks to Karen Stone, Karen Williams, Marty Nord, Dan Surface and Kerry Price for the Southern hospitality : )
