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March 18, 2008
Monitoring your WOM on Twitter
Twitter continues to grow in importance as a source of word of mouth. Forrester says 6% of U.S. adults who use the Internet, use Twitter to converse.
Twitter itself doesn't release number of users but anecdotal evidence points to fast-growing usage.
Even if you don't, or won't, use a Twitter account, you can, and should, track what might be said about you or your company, products, mascots, etc.
Tweetscan is a great tool to do this. Type a keyword into the field and it'll tell you if anyone is talking about you. You can set up automatic alerts via RSS or email if anyone Twitters about your keywords.
Here's a Tweetscan on what people are saying about SWOM:
Other blogs that reference Monitoring your WOM on Twitter:
Great information, I find a lot of people forget that some of us aren't on the cutting edge. Providing a link and a screenshot was very helpful and I now have a new tool!
Thanks.
Tara funny finding you here! Great info from Jackie, and as more companies discover Twitter, they will hopefully quickly discover that it's a great way to see what others are saying about them.
And there Warren and I are talking about SWOM!
Thanks for the tool Jackie. I've been looking for something new ever since Terraminds seems to have stopped working.
Recently I added Twitter but found about 2 friends on it (both within internet marketing) and found it hard to get more "average" every-day people to install it as they couldn't understand the use in it. It seemingly is a great tool for internet marketers but hard to stay on it and active if a person is unable to find others to join their network on it?
Jackie, thanks so much for this tip. It will help me out a good deal in my day-to-day!
It was great to meet you and Ben at SXSW, hope you had as good a time as I did :)
Best,
Michelle
