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February 14, 2008
Whole Foods follow-up
A few weeks ago, I posted about my affair with Mr. F, the Whole Foods flagship store in Austin, Texas.
Last week, April from the Whole Foods' head office called, thanking me for my blogvangelism. Then, her team mailed a nice note, saying the post had circulated throughout the company (hey, y'all) accompanied by a big box of Whole Foods goodies. (Wow. Hey hey, ya'll. Thanks!)
Nice to see that Whole Foods tracks online conversations and responds to evangelists. Contrast that with the issues Mack has been raising about other companies not connecting with their evangelists online.
Other blogs that reference Whole Foods follow-up:
Hi Jackie
I read your post about Whole Foods and really enjoyed it. Seeing that Whole Foods liked your post too and spread it among their employees sets new standards for bloggers, brands and their relationship.
That is, If you let us enter your organization you will probably get positive feedback.
I am going to be in Austin in a few weeks for the South by Southwest festivals. I think I will check out the Whole Foods store.
Thanks for the link Jackie! And for reference, I have noticed a few hits to my blog from wholefoods.com that were referrals from this post, so Whole Foods is actively monitoring the blogosphere, as you pointed out.
And on the flipside, someone from Esurnace.com spent 30 mins on my blog about 15 mins after I left the post on Erin Esurance that you linked to, and I haven't heard from them yet.
As a family we visited New York over Christmas and found the Whole Foods store at Columbus Circle. What a great store, friendly people and a selection of goods and facilities unmatched in the UK. The store became our regular haunt over a week for coffee, fresh fruit and just to wander around picking up items to try we never see in the UK. I can only congratulate Whole Foods on their approach and great store.
