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January 07, 2008
Eating a meatball sundae
I read Seth Godin's new book "Meatball Sundae" and wondered, what would it be like to eat an actual meatball sundae?
Well hey, since I'm a recent graduate of the Viral Learning Center, of course I should create a video to explain what it's like.
[RSS readers click here to see the video.]
Other blogs that reference Eating a meatball sundae:
Did you at least chase it down with some Amy's dark or Belgium chocolate ice cream? That's worth sharing :-)
Hey Jackie!
Great visual explanation of Seth's new book! Every company that's hot to trot with the latest and greatest social media fad should definitely watch this. Sure hope you had some of Amy's yummy ice cream to wash out the meatball taste!
Jackie, your video is hilarious. You will definitely be nominated for a Viral Learning Center achievement award. They call it the Pukie! Seems appropriate after eating a meatball sundae...;>)
Jackie,
This is fab! Can't believe you didn't gag when you took that first bite!
In Iowa, we make sundaes with mashed potatoes, cheese, gravy, etc. I guess we've modified our meatballs into something that works.
Nice work Jackie! Loved the videos edited in.
I'll eat just about anything but that might be hard to choke down.
What a great post! Thanks for the video. I've already forwarded it to a group within my company. (Although I gagged a little when you actually took a bite of the sundae...talk about taking one for the team.)
Bryan, I chased it with water first, then a big ol' chocolate milkshake. And I do love Amy's dark chocolate ice cream...mmmmm.
Jeff, Pukie award...that is awesome.
Debbie, it was hard not to spit it back out at the camera.
Doug, your mash potato sundae sounds pretty good : )
Chris, as I mentioned, you really really don't want to try this at home.
Sherida, thanks for forwarding!
I was surprised. You're a really good presenter. I didn't understand the last part of the video though. But I didn't understand it when I read it on Seth's blog either.
Recruiting Animal,
Sorry if that last bit was confusing. I was saying that the best way for large companies to use new marketing is to select a new product and treat it like a skunkworks project. Separate it from the rest of the organization and build the marketing and sales infrastructure around the product from the ground up. Hard to do but I think it is the only way. It would be a great learning ground for the rest of the organization.
Jackie, can a stint on Fear Factor be far behind? I'm Halfway thru Seth's latest gem and thinking at least the "Meatball Sundae" companies are trying...the majority of Meatball companies serve "meatballs marinara" which is quite good but gotta work pretty damn smart to make either the best MM or to make the cheapest MM -- sad part is that's where the majority of meatball companies are -- they make a damn fine meatball marinara and so does everyone else - and they don/t need, worse don't want a recipe! Fresh basil anyone?
Perhaps Amy's can whip up some tomato/basil ice cream for dessert?
For your next video, maybe you can to to a Dairy Queen and do a Meatball Blizzard. Get some meatballs, Oreos, Butterfingers, and Heath Bars and mix them all together in a blender. Mmm-m-m-m-m!
I mean, if round meatballs aren't moving then maybe a puree, or cubical meat balls, or Sesame Street Meatballs. There has to be growth somewhere in this sphere-of-meat space, because that's what we-a do. We-a make-a da meat-a balls-a.
We-a make-a da meat-a balls-a!
I LOVE Amy's Ice Cream. Very well done video! : )
hi from Singapore!
good job explaining the concept Jackie, thanks. Shared this with a bunch of colleagues already.
btw, I used to play this stupid at school - Eat The Most Horrible Combination Of Food You Can Think Of - and I reckon you would have been a hard player to beat!
Yummy!! (yea right)
I have a copy of the book on my desk, and I'm ready to dive into it. Thanks for the video, definitely a great primer!
Hey Jackie,
Great video . I was wondering if there was a place I could download it and use it as a teaching tool. Thanks for taking risks :)
Paul
Paul,
I believe you can get the file from iTunes. You find the iTunes link here:
http://churchofthecustomer.blip.tv/
Jackie
I just received the book on Saturday and read it.
Excellent Job on the video
Perhaps Seth should send you a signed copy:)
Mike
Hullo from France,
I found your video very fun. I have been using vid's for my clients and may point them to this blog to give an idea of what can be done. All too often my clients are willing to use an article submission too, like Artemis, but they are unwilling to use a video submission tool. Part of the reason for this is that the only really good - yet fun - vids are professionally made for the big name companies (remember the cat hearders from EDS?).
Cheers
What a concept. putting the recipe to work. Wonder what Scoble and Israel's Naked Conversations might have looked like...
Seth is the best in naming stereotypes, the purple cow, the meatball sundae, yeah he is full of talent. I have a new stereotype name for a similar marketing mess, it is called the "coffee without smell". All of you know, that everything good about the coffee is the smell, right...
http://usabilitygeek.net/2008/01/19/coffee-without-smell/
Jackie,
Your fabulous video reminded me of my university days eating french fries dipped in chocolate mousse!
Tsufit
