Church of the Customer Blog
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October 18, 2007
Love Thy Links
1. Seth makes a case that viral marketing is not word of mouth. Right on. Also, there's no such thing as creating a viral video. A video becomes viral if it touches some form of cultural nerve.
2. Who is this dude guest-blogging for John on Brand Autopsy? Heh!
3. If you missed the Forrester Forum in Chicago last week, the guys at coBRANDIT videotaped interviews with Josh Bernoff and Charlene Li talking about their forthcoming book as well as other speakers at the event.
4. The lack of a marketing budget is greatly helping the movie "Across the Universe" spread by word of mouth.
Other blogs that reference Love Thy Links:
» Virale marketing is niet mond-tot-mond from Enthousiasmeren
Seth Godin had er een artikel over en Jackie Huba (Church of the Customer) onderschrijft het:
Viral marketing [does not equal] word of mouth.
Helemaal met Jackie eens er bestaat niet zoiets als het maken van virale video. Het kan ... [Read More]
Viral marketing can be the way to go. This is especially true for bootstrappers. Not having a significant budget to market means that I have to get creative in sticking to the bootstrapper's creed: Make Product - Sell Product.
When I set out to make http://www.TheViewFromHome.com I wanted to create something that could take a ride on the viral wave. I am combining a unique combination of link marketing and social networking in such a way that small businesses and individuals and leverage the site to improve their success online.
It will be interesting to see what aspect of my site will catch a viral wave. The concept itself, the right mix of features with the right combination of initial pages... With each page, I watch the buzz grow and am looking forward with every step.
--
Gustafson
http://www.TheViewFromHome.com
