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September 25, 2007
It's a speck
Other blogs that reference It's a speck:
» A different look at "Mind-mapping" from Solutions Talk
Today's Notable Quote: Some people see things that are and ask, Why? Some people dream of things that never were and ask, Why not? Some people have to go to work and don't have time for all that ... - [Read More]
» Shooo Brand Fly Dont Bother Me from Nuts and Bolts of Brand
Ben McConnell and Jackie Huba (authors of Creating Customer Evangelists) point us to the humorous side of brand strategy with this cartoon from SkyDeckCartoons.com by Tom Fishburne. BAD: If you have your brand stand alone, it becomes a speck. GOOD: ... [Read More]
» A helpful reality check from Digital Hive
Thanks to the ever-insightful Jackie Huba for calling our attention to this great cartoon from Tom Fishburne, whose words are timeless and worth repeating to clients: I have to remind myself sometimes that my brand is not the most important [Read More]
A great cartoon and very timely as I am just about to write a post on customer satisfaction surveys.
At the UK telco I worked at we took great pains to understand and improve the customer experience - the only problem being that, most of the time, the customer didn't want to have the experience with us in the first place!
Nice cartoon! We are often asked to measure conversations (online) about things that people are just not talking about - but marketers care about deeply. (Like a particular ad campaign.)
I hope those cartoon characters are considering product placement. Pickle relish could *own* the historical novels category. Condiments are very poorly represented there.
I think this is a big challenge as well. To capture mindspace is to be a necessity or desire, but with differentiation all the same.
I would suggest that if we treated consumers more like friends, which is what we fundamentally believe as marketers, that we just might be able to occupy a bit more of that space, sliding gingerly into the area dedicated to 'friends'.
I would suggest that "branding" is really about meaning not marketing? Absence of mindshare, it seems to me, suggests an absence of any real meaning as perceived by the human being you're wanting to impact.
"Increase relevant meaning and you increase mindshare."
Maybe with increased meaning a company can then break down barriers to attention...opening the door for amazing customer experiences which in turn further generate emotional responses and increased meaning...
The trick here is to make "pickle relish" incredibly meaningful...