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April 20, 2007
Save the Cookie
Todd points us to "Save the Cookie," a campaign by Midwest Airlines to energize its base to help fend off a hostile takeover by AirTran.
Shareholder votes in takeover situations are usually not in the best interests of shareholders, not customers, so Midwest is hoping to bolster its case by asking its evangelists to voice their disapproval of the takeover. Save the Cookie has several tools, including an online petition, to get involved.
I wonder, though, if the campaign results would be stronger if they hadn't created the site completely in Flash and used pop-up windows, which don't work on my Mac.
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