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April 24, 2007
How to use Twitter for marketing
I haven't gotten into Twitter, despite Mitch Joel's evangelism of it to me recently.
But this makes sense. Rohit Bhargava outlines four ways to use Twitter for marketing.
Other blogs that reference How to use Twitter for marketing:
» Twitter....Anyone? from bigPicture
Simply put, I don't get Twitter. This tool has the entire technology promotion machine behind it, though, and I simply can't grasp it. If ONE single client of ours can tell me that they use Twitter or they find it [Read More]
Resistance is futile. :)
Actually, I think there's both less and more to get about Twitter.
First, if nothing else, I like being able to allow people to text me without giving away my phone number. It gives me a level of control over who texts me and that's a good feature.... so, its a small privacy and control tool... a lot less than people are making it out to be.
As for the more part, I think if you believe in SMS based services at all, it is worth considering the idea that a portal will exist in this market... a shortcode portal. I don't know about you, but I can never remember the Google short code or any others, but 40404 is just so easy. At some point, we'll be able to find out the weather forecast in our zipcode by typing in d weather 11209... using keywords instead of meaningless numbers. That, to me, is pretty big.
So forget all the hype about microblogging, presence, etc... We don't need to know when Scoble is brushing his teeth... I think that part of it is all hype.
Twitter's such an of-the-moment tool, for me, Business Neworking tools like Zoodango, FastPitchNetworking or Biznik work best.
But I see the value for people who are promoters of events like Coachella or SxSW.
Jackie,
Thanks for the link - great to meet you the other day at the book launch event. Twitter is certainly finding some surprising uses, but I continue to see it at events and find people who are vocal enthusiasts. I have to admit, aside from the business uses, it can definitely get addictive to start "twittering" your life. Lucky, I'm not under the impression that there is a large group of people who care about my hourly movements - and that keeps my twittering reasonable.
Rohit
