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March 02, 2007
The game against Sony
Spike points us to a citizen marketer's anti-commercial for Sony's Playstation 3.
Their song: "How to Kill a Brand." It's primarily about how the PS3 doesn't allow for online game playing with others. Of course there's a music video, which features plenty of photos and a rather damning soundbite from Sony executive Phil Harrison.
This firecracker video was unleashed on YouTube, where it has garnered over 375,000 views and 2,000 comments in just one week.
Here's to hoping it's not the secret work of an agency on behalf of a Sony competitor.
Via Brains on Fire
Other blogs that reference The game against Sony:
» now you (Sony) know how you killed yourbrand from elevatorfactoids
Via Church of the Customer Sonys PS3 is a technological marvel but a piece of encrypted isolated expensive junk when compared to the Wii (non-gamers) and XBox360 (gamers). What a travesty - and one which has now been put into song..
At 400,000 ... [Read More]
» How Sony killed its brand from Muskblog
Maybe this is a little harsh but it gets the point across. Especially when you write a song and produce a YouTube video.
Ive always been more of a computer and stand up video gamer, but if I were to buy a latest generation console Id... [Read More]
» Sony Gets Slapped By Customers from Tangler
0.017chop
Originally uploaded by odegaard.
I found this on Church of the Customer. It shows a video and song made up about how bad the Sony PS3 is.
Man, talk about user generated promotion going badly. Im sure its... [Read More]
A classic!
Jackie, I just saw you at the Citizen Marketers seminar in Seattle and wanted to let you know you did a great job. I'm glad you mentioned your blog, and this is an excellent example of your discussion this morning. I couldn't help but forward the video to a couple friends and coworkers. This could be a great example in your future presentations, also!
