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March 15, 2007
The new picket line
Todd tells us that a union representing 122 employees of Miller Brewing Company is using YouTube to create publicity for its grievances.
Employees wrote a song to the tune of "Norman" outlining their issues to Norman Adami, president and CEO of SAB Miller Americas, a division of SAB/Miller Plc. They're no American Idol winners but as a tool to create momentum for a cause, it sure beats marching with a picket sign in 20-degree weather that no one cares about anyway.
The video hasn't gone viral just yet (maybe due to the video's sound quality), but who knows. Mainstream media is writing about the video as we speak.
Other blogs that reference The new picket line:
» I never met 20-degree weather that no one cared about. from The Alpha Mind
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» The Virtual Picketline. Does it have legs? from FunnyBusiness
In the month since the Union Women of Miller Brewing Company posted their love song to the president of the company, a little fewer than 5000 people have tuned in. It's a complicated story and the song doesn't help viewers [Read More]
» bhtxtrmj from bhtxtrmj
bhtxtrmj [Read More]
Hi there, is that not the same video that you posted a link to on 16th Feb? (When employess picket on Youtube)
Darn it, Jonathan, you are correct! I did a search on the blog before I posted because I thought it looked familiar. But nothing came up.
Just goes to show that book-tour-weary people should not post blog posts with 4 hours of sleep : )
Great idea but I lost interest in listening to the entire video. The singing was worse than the worst American Idol audition. It was, well, it was abrasive and I turned it off after about 10 seconds.
Your message was lost.
The problem with this platform is that, even if the video goes viral, how much pressure does this put on the brewing company.
Is joe schmoe on the internet actually going to pick unhappy employees over BEER?
Enough bad publicity has an effect on a company sooner or later....even if there is no boycott.
The message was not lost.
Last week the union in question got a new contract that was MUCH better than the "final" offer made by Miller in January.
