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March 07, 2007
* Mack points us to a Rolling Stone account of how Nine Inch Nails has launched what could only be called a peel-the-onion, online and offline marketing effort to introduce a new album. Since it's from the dark and twisted mind of Trent Reznor, it's insane, brilliant and designed to appeal to core fans.
* If you read French, Patrick has this Q&A with us for Montreal's Infopresse.
* A look at outsourced video-based social network vSocial, with Jackie on the assist.
* "Starbucking," the documentary that chronicles the quixotic Winter and his hobby of visiting every Starbucks in the world, is set for an April 24 release on DVD. Speaking of world domination, former Starbucks marketing gunslingers John and Paul each dissect the now-famous "Starbucks has lost its way" memo with a good deal of thought.
I was going to try going to every waffle house in America but then I realized it would be foolish.
I guess sub-par but profitable coffee trumps waffles.
Reznor is a god! But seriously, aint anything wrong with building up some cred with core fans. I look forward to trent's next album.
Unfortunately, though, the record company didn't follow through with the NIN campaign - at least not in Germany. A hardcore fan and blogger found one of the mp3s that were seeded out, enthusiastically posted it to his blog (this is, after all, a viral campaign - so why not let the stuff GO viral?!), and found himself threatened by a lawsuit and legal action... Don't know who goofed, but someone sure did...!