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February 19, 2007
Social networks and politics
Social networks are the new grassroots organizing force for politics.
The first-week numbers for Barack Obama's presidential campaign website illustrate why:
- 70,000 members signed up
- 4,000 blogs started
- 3,000 fundraising pages started
- 2,400 groups started
Social networks for grassroots campaigns give the true believers more of what they want: a voice, a vote and a vocation.
Other blogs that reference Social networks and politics:
Ben:
I took a look at these numbers as well and was taken aback. I also blogged on a related analysis related to the candidates video viewership: http://tinyurl.com/346pv3
Political campaigns have true believers, so do companies.
Why is Barack Obama smart enough to do this but most companies run screaming from the idea of a community for their customers?
For a parallel between this true believer community and Pontiac's recent Yahoo and MySpace community moves, see this:
http://blogs.forrester.com/groundswell/2007/02/is_the_barack_o.html
