Ben McConnell & Jackie Huba

Church of the Customer Blog

« Tagging has horizontal appeal | Main | The face of buzz marketing »


Ben McConnell

January 31, 2007

Tagging has horizontal appeal

Pew says today that 28% of online Americans have tagged a photo, a news story or a blog post. What's encouraging about the findings is that there are no lopsided data points:

Gender:

  • 29% of online American men have tagged
  • 27% of online American women have tagged

Age:

  • 32% of online Americans 18-29 years old have tagged
  • 31% of online Americans 30-49 years old have tagged
  • 23% of online Americans  50-64 years old have tagged

Education:

  • 31% of online Americans who have tagged have a college degree
  • 28% have some college
  • 24% have a high school degree

Ethnicity:

  • 26% of online Americans who have tagged are white, non-Hispanic
  • 36% are black, non-Hispanic
  • 33% are English-speaking Hispanic

From a labor standpoint, tagging is egalitarian. Its applicability and functionality is largely universal no matter the audience makeup.

Posted by Ben McConnell on January 31, 2007 | Permalink

TRACKBACKS

Other blogs that reference Tagging has horizontal appeal:

COMMENTS

"36% are black, non-Hispanic" Is that right? Or is it 36% of black, non-hispanics have tagged (as opposed to 36% of the online americans who have tagged are black, non-hispanic)?

Posted by: at Jan 31, 2007 5:17:53 PM

The way I read the report is that of the black, non-Hispanic Americans who are online, 36% of them have tagged something.

Posted by: Ben McConnell at Jan 31, 2007 5:25:04 PM

"26% of online Americans who have tagged are white, non-Hispanic
36% are black, non-Hispanic
33% are English-speaking Hispanic"

I would take it that the latter part of bullet one applies to all three. Therefore, "36% [of online Americans who have tagged] are black, non-Hispanic; 33% [of online Americans who have tagged] are English-speaking Hispanic."

Posted by: Tom E. Snyder at Jan 31, 2007 9:52:31 PM

I don't believe this stat. I have to wonder if the people willing to take such a survey are more likely to be "active" Internet users.

Posted by: Adam Jusko at Feb 6, 2007 4:29:40 PM

I'd like to know what type of content is getting this level of tagging participation. Outside of photos, what is the most tagged type of content?

Posted by: Tony Dunckel at Feb 8, 2007 1:23:42 PM

Adam and Tony -- Pew has a good reputation for sound methodologies, but it could be argued that the question they asked was rather generalized.

It would be ideal if Pew had a blog for comments or questions like yours.

Posted by: Ben McConnell at Feb 9, 2007 4:52:53 PM



SHARE YOUR THOUGHTS