Church of the Customer Blog
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January 19, 2007
Now in paperback
A paperback (and revised) version of Creating Customer Evangelists has just been released. We added a good deal of new facts, figures and new company examples that arrived after the book's publication in 2002.
The best part is that the paperback, with that new-book smell, is just $10 on Amazon.
Other blogs that reference Now in paperback:
» Evangelizing Customers from Roy Dahl on Marketing, Trends and Marketing
This is a "new" way of thinking marketing. Take for instance the Brewtopia case. Brewtopia did not spend a dime on advertising or other strings of traditional marketing. [Read More]
» Customer Evangelism — When It Works, It Really Works! from Small Business Success
I'm reading another very interesting book: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. The authors tell us something we've known for awhile, but perhaps haven't really taken full advantage of: "The marketing world... [Read More]
I really enjoyed Citizen Marketers, and have your first book on my "must buy soon" list. Now that it's in paperback, that may happen sooner.
Jim -- Great to hear on both fronts! BTW, I really like your blog. It's a textbook, citizen-marketer example, only it's focused on the business of managing Florida's citizenry. Nice work.
And here I just bought it yesterday in hard cover. DOH!
Oh well I can't wait to read it either way.
I have just bought your book on Amazon.com after having read some pages of the e-book "Testify". I am looking forward to receiving it and reading it, and, probably, giving a lecture on How To Create Customer Evangelists to Norwegian companies - if you don't mind.
I just bought this book on Amazon.com after having read some pages of the e-book "Testify". I am looking forward to receiving it and reading it, and, probably giving a lecture about "How to Create Customer Evangelists" to Norwegian companies - if you don't mind.
We were in a Borders in St Louis, looking for books for a client interested in social media, and saw yours on the shelf. We might have waited for Amazon, but she wanted the book right away (she'sa reader, too).
Chalk up another sale specifically by readers of your blog.
I was just wondering when it would arrive in paperback as I flipped through to page 130 of your book. I couldn't put it down. Excellent writing and contribution- this book rocks. It is one of the few books written that's not super technical on the blogging world nor super statistical on the marketing world- it's spot on. I am slowing building a sales community on my blog and wish the "wildfire" effect would catch on. Salespeople just have 3-second attention spans and I can't seem to get blogging on their radar. Your book is an inspiration- Thanks.
Josiane
Another one to get amazon UK whirring, Hopefully they'll be quicker than "citizen" which took a month to arrive!
The UK isn't a backwater honest...
Roy -- Please spread the word to as many Scandinavian countries as possible. Let us know how it goes.
Jim -- Love to hear that. Looking forward to the trip to St. Louis, too.
Josiane -- An inspiration? How you flatter us so! If I knew how to bat my eyelashes, I swear that I would. Instead, I'll simply offer a very gracious and humble thank you.
Kelvin -- Well, the UK did give us Simon Cowell....
I love this book! It was one of the most inpirational marketing books I ever read. I really liked the company exec. examples you guys made in this book. I was definitely inspired by Mark Cuban's work. I'm halfway through Citizen Marketers and I'm loving it as well.
Thanks,
Sky
Thanks much, Sky. That means a lot to us. Keep up the great work you're doing with your photography.
