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July 13, 2006
Advergirl explains "new media misses"
On the heels of Coke's foray into social media, Advergirl scripts a hilarious fly on the wall meeting "between a Big Agency and a Big Client on New Media."
She says, "When your client makes a couple billion a year and is to all
appearances unstoppable, no matter how inane the advertising and
marketing gets, just how much strategic advice are they really looking
to the agency for?"
Sing along with me now: "Let's all blame the marketing director!" (Mp3) [Like the song? Get it here.]
Other blogs that reference Advergirl explains "new media misses":
» "But, why aren't we on MySpace?" from Deborah Schultz
For anyone who has ever sat in one of those 'creative brainstorming' sessions between a Big Agency and a Big Client, this post is just too dead on and too perfect. I have been in that meeting--more than once. I [Read More]
