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January 11, 2006
Podcast: Maker's Mark CEO Bill Samuels Jr.
For our latest podcast, we spent some time with Maker's Mark CEO Bill Samuels Jr., who described how one rather influential person helped launched the bourbon manufacturer into the stratosphere of recognition.
He also discusses the rationale and practice of "marketing without fingerprints" and the rapid growth of its ambassador community.
Download and RSS feed info is our podcast blog.
Other blogs that reference Podcast: Maker's Mark CEO Bill Samuels Jr.:
» Makers Mark Marketing from Zmetro.com
Ben McConnell:For our latest podcast, we spent some time with Maker's Mark CEO Bill Samuels Jr., who described how one rather influential person helped launched the bourbon manufacturer into the stratosphere of recognition. He also discusses the ration... [Read More]
» Marketing without Fingerprints. from Spazblog
Church of the customer has an excellent podcast interview with Bill Samuals Jr., CEO of Makers Mark Whiskey about the role marketing, played in his companys growth. In this he talks about the potential snowball effect that marketi... [Read More]
Outstanding interview guys. I love this brand, and Bill Samuels is indeed a heck of a guy. He says he's not a marketer, but he's more of a marketer than most marketers I know.
Jeff, you're absolutely right. Bill's disarming style masks what is a rather powerful intellect.
Love the podcast. It was great to hear about the Ambassador program - we've actually put something like that into place (in a different, but very familiar way) at LEGO for the adult enthusiasts.
