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December 30, 2005
Online shopping's big numbers
Paging through two summary reports about this year's U.S. holiday shopping season reveals some eye-popping numbers:
* Spending online reached $18.1 billion in November and December. That's a 25 percent increase over 2004, according to ComScore. (It's unlinkable from here but ComScore's front page has a link to the report.)
* Nielsen/NetRatings said Web purchases totaled $30.1 billion (PDF report) in the period, an increase of 30 percent. (Nielsen includes spending at auction sites like eBay whereas ComScore does not.)
* Nielsen's spending distribution for 2005, with the percentage change from 2002 figures:
Stores: 68% (-10%)
Catalogs: 5% (-1%)
Online: 27% (+11%)
At those rates, online purchases would eclipse store purchases (as a percentage share) in 7-8 years.
* Nielsen's top categories of online spending with the corresponding percentage changes from 2004:
1. Apparel/clothing: $5.3 billion (+42%)
2. Computer hardware/peripherals: $4.8 billion (+126%)
3. Consumer electronics $4.7 billion (+109%)
4. Books $2.9 billion (+66%)
5. Toys/videogames $2.2 billion (-9%)
And people once said customers would never purchase clothes online...
Categories: Shopping, ComScore, Nielsen, Research
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I am trying to see how powerful Word OF Mouth (WOM) is and how best to utilise it.
Check out the post here:
http://jingsmillion.blogspot.com/2005/12/word-of-mouth-experiment-wom.html
Happy New Year!
Jing
--------------------------------------------
http://www.JingsMillion.blogspot.com
Join me, Jing Cheng, in my journey to making my first million! I hope to keep you informed of my new business ideas and ventures through this blog and my progress towards £1 million! I am a student studying economics,in Cambridge, UK.
I think it's normal that more and more people are shopping online.This way of shopping is quicker,more comfortable and there is a great variety of goods on the internet and people have the same choice they have in stores.
An interesting information you give. I would like to say that these numbers will grow because online shopping is much more comfortable than the ordinary shopping. You have the possibility to look at many more clothes or whatever you want to buy. And sometimes it is even cheaper. A good post!
Hi everybody,
Can somebody suggest me a better online shopping website where I can purchase an Apple 160GB iPod and Beauty products at reasonable price. However, I searched the web and find the resources i.e.
http://www.topestore.com
http://www.latest-beauty-tips.com
http://www.safeshoppe.com
where the prices are compartively low.
Please suggest if you have some other better resources.
Dazy Smith
