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November 22, 2005
A new kind of business book
Todd Sattersten of 800-CEO-READ and A Penny For has corralled a vivacious group of essayists to create "More Space: Nine Antidotes to Complacency in Business."
His idea: Give bloggers more space to ruminate about their business passions than what's typically found in short-format blog posts. Essayists include Jory Des Jardins, Lisa Haneberg, Rob May, Johnnie Moore, Marc Orchant, Robert Patterson, Evelyn Rodriguez, Curt Rosengren and Jeremy Wright.
The best business books are those that cause us to think differently and if they're good, inspire action; this book passes that test.
I've not finished the book yet I am:
* More excited about what we are doing here at The Church after reading Rob May's piece on "Why Business Matters"
* Trying to be more personal and less business-y (or more authentic and less plastic) as Jory Des Jardins suggests in "The Inevitability of Authenticity"
* More organized by following the advice of Marc Orchant in "Work is Broken -- Here's How We Fix It." Marc, you'll be glad to know that my email inbox is EMPTY as I write this.
"More Space" is also an experiment. Its website includes free PDFs and audio versions of every chapter. Todd created an imprint, Astronaut Projects, and shares plenty of ideas about creating and self-publishing a book. A counter tracks sales with one post showing how much the publisher makes from each distributor.
Harvard Business School chimes in with a review, calling the book "a very readable, fresh, and insightful collection [of essays]."
Other blogs that reference A new kind of business book:
» HBS and Church of the Customer on Morespace from BusinessPundit
HBS has a piece about Morespace. Jackie Huba also discusses the book at Church of the Customer. Here are some of her comments:I've not finished the book yet I am: * More excited about what we are doing here at... [Read More]
Jackie - w00t! An empty inbox is always a cause for celebration. Glad you're enjoying More Space and thanks so much for the shout out.
An empty inbox? Heck, it might be worth buying just for that alone!
