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October 28, 2004
MSNBC's participatory journalism
MSNBC.com will experiment with open-source journalism during the Nov. 2 election.
Calling the effort "citizen journalism," the news service is asking readers and viewers to report on activity at polling places by contributing written reports and digital photos. MSNBC will funnel the open-source journalism reports to its election-special blogs and, conceivably, its news site and cable channel.
Welcome to the bold new world of community-driven content.
Other blogs that reference MSNBC's participatory journalism:
» MSNBC's Participatory Journalism Experiment from Micro Persuasion
Ben McConnell writes that MSNBC and MSNBC.com will experiment with open-source journalism during the Nov. 2 election. Calling the effort "citizen journalism," the news service is asking readers and viewers to report on activity at polling places by con... [Read More]
» MSNBC's Participatory Journalism Experiment from unmediated
Ben McConnell writes that MSNBC and MSNBC.com will experiment with open-source journalism during the Nov. 2 election. Calling the effort "citizen journalism," the news service is asking readers and viewers to report on activity at polling places by con... [Read More]
On a semi-related note, I'm reading Joe Trippi's book "The revolution will not be televised". Strangely... or perhaps not so much, his account of the Dean campaign could be used as a case study (and has been) for customer evangelism. The things he talks about are spot on with all the same things you say (and we practice) about customer evangelists. once again, we see that the world is changing... I just wish people would catch up faster! :)
On a semi-related note, I'm reading Joe Trippi's book "The revolution will not be televised". Strangely... or perhaps not so much, his account of the Dean campaign could be used as a case study (and has been) for customer evangelism. The things he talks about are spot on with all the same things you say (and we practice) about customer evangelists. once again, we see that the world is changing... I just wish people would catch up faster! :)
Jake, Joe Trippi's book is simply terrific. It should be required reading for anyone wanting to understand the value of creating a dedicated community of supporters.
I read Joe Trippi's book, and I agree, it's excellent =)
