Church of the Customer Blog
« Compute different | Main | Pop under this »
October 22, 2003
Compute different
The world's fastest supercomputer -- the kind that can predict the weather or model nuclear detonations -- no longer belongs to IBM or Cray but to.... Apple.
As described by the awesome John Markoff at the New York Times, A team of researchers at Virginia Polytechnic strung together 1,100 Apple computers and created not only the world's most powerful computer but also the lowest-price.
Talk about a new positioning statement!
As Markoff describes it:
"Student volunteers, who received free pizzas for their labor, helped with the assembly of the system, essentially an array of large refrigerators to keep the computers from overheating. Virginia Tech's president offered free football tickets to the technicians who were spending long hours on the project."'When you have a small budget," said Srinidhi Varadarajan, a leader of the project, "you have to take risks.'"
Truer words were never spoken, and they're equally true for marketing.
Other blogs that reference Compute different:
